Free website and marketing report card
See how any website scores on search, speed, social, ads and AI visibility.
You get 11 grades, the proof behind each one, and what to fix first. It reads public data only and takes about a minute.
You don't need an account: the report card and its PDF are free to read, download and share. See a sample: the report card for elvinpeters.com.
A grade per area, with the proofEvery grade shows the lines that earned it: the pages with no share image, the missing page descriptions, the main content that loads slowly on phones.
Fix these firstThe biggest gain for the least work comes first, with a time estimate (hours, days or weeks) and the official source for each fix.
Not started yet? It won't hurt your grade.No ads or no blog yet shows as an opportunity card. An area we couldn't check says so and is left out of the grade.
The 11 areas
- Speed and mobile: how fast it loads on a phone
- On-page SEO: page titles, descriptions and headings
- Search discoverability: whether Google can find every page
- Structured data: the hidden labels that tell search engines what the business is
- Social sharing: how a link looks when someone shares it
- AI visibility: whether ChatGPT and similar tools may read the site
- Security and delivery: HTTPS and the browser security settings
- Accessibility: whether people using screen readers can use it
- Content and social: the blog, how often it posts, and the linked profiles
- Paid media: ads running on Google and LinkedIn
- Lead gen and tracking: calls to action, forms, tap-to-call and analytics
Everything is read from the site's own pages and files, Google PageSpeed Insights, and the Google and LinkedIn ad libraries. You never give us a login.
Have a YouTube channel or a Google Business Profile? Add them to any report with a free account and each gets its own grade, judged against that platform's own help pages.
How it works
Step 1
Enter the websiteYours or a client's, and watch each check show its result as it lands.Step 2
Read the report cardThe overall grade, 11 grades, the proof and the fix list, and share the link with anyone.Step 3
Take it furtherDownload the PDF, or sign in to save your audits, add channels and check live ads.For agencies and freelancers
Walk into the pitch with their report card already built.
Run the prospect's site before the call and send them the link or the PDF.
Questions
Does it need access to my analytics or ad accounts?
No. Everything comes from public pages, files and the ad transparency libraries. That is also why some things show as "Couldn't check".
No. Everything comes from public pages, files and the ad transparency libraries. That is also why some things show as "Couldn't check".
Can I audit a site I don't own?
Yes. It reads what any visitor or search engine can read.
Yes. It reads what any visitor or search engine can read.
What does it cost?
The report card and the PDF are free.
The report card and the PDF are free.
What is AI visibility?
Whether ChatGPT, Claude, Perplexity and similar tools are allowed to read the site, and whether it has an llms.txt file that points them at its key pages.
Whether ChatGPT, Claude, Perplexity and similar tools are allowed to read the site, and whether it has an llms.txt file that points them at its key pages.
I fixed something. When can I see the new grade?
Each site gets one new audit a day, so run it again tomorrow. Anyone who asks for the same site the same day gets that day's report straight away. You can audit up to 5 different sites a day.
Each site gets one new audit a day, so run it again tomorrow. Anyone who asks for the same site the same day gets that day's report straight away. You can audit up to 5 different sites a day.
Why is the live ad check only for signed-in people?
It opens the Google and LinkedIn ad libraries in a real browser, which is slow and heavy. Without an account you see the most recent result for that site, with its date.
It opens the Google and LinkedIn ad libraries in a real browser, which is slow and heavy. Without an account you see the most recent result for that site, with its date.